WHAT MAKES US STAND OUT

What Makes ImpactXP special?

ImpactXP is a next-generation 5-in-1 category development platform, purpose-built for global brands. Unlike traditional space planning tools, it's designed to empower CPG teams to drive commercial growth across markets.

Global Brand Focus
Tailored for CPGs, ImpactXP supports brand-led category development across diverse markets and channels.
50% Faster Workflow
Its intuitive interface and automation tools significantly reduce time spent on assortment planning, planogramming, and shopper testing.
Powerful Cloud Library
A centralized, cloud-based repository of products and attributes enables teams to collaborate efficiently and leverage consistent data across markets.
End-to-End Solution
From range planning to shopper research, ImpactXP covers the full category development lifecycle, making it ideal for the future of commercial AI.
Integrated AI Capabilities
It scores assortments based on incrementality, distribution depth and switching potential, helping teams make smarter decisions.
3D & VR Visualization
Teams can simulate retail environments and test with real shoppers before execution, reducing risk and improving outcome
This holistic approach makes ImpactXP not just a tool, but a strategic platform for building category excellence in a digitally transformed retail landscape.
PLATFORM COMPARISON

Why switch to ImpactXP from retail technology providers like Blue Yonder, Nielsen Spaceman or SymphonyAI?

ImpactXP offers a transformative alternative to legacy retail-focused platforms by delivering a brand-centric, AI-powered, and fully integrated category development solution. Below is a comparison of ImpactXP with other leading platforms, highlighting its unique features and the value of its world-class solutions team.

Key features
ImpactXP
Blue Yonder
NielsenIQ Spaceman
SymphonyAI
Designed for Global Brands (CPG)
Yes
Retail-focused
Retail-focused
Retail-focused
End-to-End Category Development
Range to Research
Partial (Planogram and Supply Chain)
Space Management only
Focused on retail ops
Multi-Market Cloud Product Library
Yes
No
No
No
AI-Powered Assortment Scoring
Incrementality, switching, depth
Planogram AI agents
Limited automation
Predictive analytics
Auto-Generated Planograms
Template-based, AI scored
Drag-and-drop tools
Automated generation
Visual merchandising
3D/VR Visualization & Shopper Testing
Yes
No
No
No
Collaboration Tools
Dashboards, links, iPad outputs
Cloud-based
Modular suite
Integrated retail suite
Speed & Efficiency
50% faster workflows
Complex setup
Manual-heavy
Data-heavy
World-Class Solutions Team
Expert-led support & co-creation
Limited services
Basic support
Generalised services
Future-Ready Commercial AI Vision
Simulation + validation loop
Operational AI only
Automation only
Predictive retail AI
TRUSTED BY LEADERS

Who currently uses ImpactXP?

ImpactXP is gaining significant traction among top-tier global CPG brands, with Mars Inc publicly recognized as a key adopter. Mars is using ImpactXP to build end-to-end commercial category capability, leveraging its full suite from analytics to shopper research.

Spotlight: Mars
Mars is using ImpactXP to build end-to-end commercial category capability, leveraging our full suite from analytics to shopper research.
32+
Global CPG Brands
15
Industry Categories
Coca-Cola CCEP
CCHBC
Coca-Cola Company
Diageo
Energizer
Glanbia
Henkel Adhesives
Henkel Consumer Brands
Kimberly Clark
KP Snacks
Mars Food
Mars Petcare
Mars Wrigley
Perrigo
Danone
P&G
PPG Paints
Perfetti Van Melle
Royal Canin
Suntory
Thornton Ross
Warburtons
L'Oréal
Lipton Infusions
Revlon
William Grant
Beam Suntory
Brown Forman
Monster
Lego
Hasbro
Unilever

Why does this matter?

Built for Brands

Legacy systems like Nielsen Spaceman and Blue Yonder were built primarily for retailers, not global brand teams. They often lack the flexibility, speed, and multi-market collaboration tools needed by modern CPGs.

Cloud-First Architecture

ImpactXP offers a cloud-based product and attribute library, enabling cross-market collaboration and data consistency. A feature not available in traditional platforms.

AI-Optimized

The platform's AI tools help manage, score, and optimize data across markets. Designed for global teams working on category growth, innovation, and shopper engagement.

THE FUTURE IS HERE

What makes ImpactXP's AI Future Vision so compelling?

ImpactXP is not just a category development platform, it's a commercial AI ecosystem built for the future of global brand growth. Its vision is compelling because it integrates all tools into a single, intelligent platform, enabling seamless collaboration, data consistency, and AI-driven decision-making.

2025-2026 Roadmap

System Active
AI CORE
5
Integrated
Modules
∞
Learning
Capacity
24/7
Always
On

Unified Platform Advantage

ImpactXP's tools all connect to a centralised cloud-based product and attribute library, ensuring that every function—from planogramming to research—uses consistent, structured data.

AI Workflow Modules

ImpactXP is developing a suite of job function-specific apps that will revolutionise how category teams work:

Q1 2025
IXP Planogram Validate
AI-powered validation of planograms against merchandising principles and performance data. Get access to a global marketplace of Shoppers to test your ideas in 24 hours.
Q2 2025
IXP NPD Launch Plan
Streamlined workflows for launching new products with predictive value impact modeling.
Q3 2025
IXP Range Review
Dynamic range optimisation with scenario testing and AI scoring.
Q4 2025
IXP PICOS (Picture of Success)
Store-level execution planning with template based auto-merchandising and direct link to virtual testing.
Q1 2026
IXP Revenue Growth
Strategic growth planning using AI simulations and market insights.
LAUNCHING 2026

World-First AI Commercial Simulator

ImpactXP is building the first-ever AI Virtual Commercial Simulator for global brands. A transformative leap in how category decisions are made:

Commercial BrAIn

System Active
Scenario Builder
Brands can simulate commercial strategies, test them in virtual environments, and learn what works before execution.
1.2m+
Scenarios Tested
Always-On Research
Real-time shopper feedback and behavioral modeling enable continuous learning and refinement.
24/7
Real-time Learning
Discovery AI Agents
These agents autonomously surface key insights, identify growth opportunities, and even propose new ideas based on historical and predictive data.
98%
Accuracy Rate

Intelligent Data Pipeline

The simulator will auto build these growth scenarios and auto send to Shoppers for continual testing. Results of what works will be held in our machine learning Commercial BrAIn database. Future scenarios will be more and more intelligent and the ability for multi-market learning will expand dramatically.

Scenario Creation
Auto Testing
Machine Learning
Market Intelligence
Our AI Virtual Commercial simulator will become the go-to platform for global CPGs. Enabling them to design, test and scale category strategies with unprecedented precision and agility.

Ready to Build Smarter, Faster Categories with AI?

ImpactXP helps global CPG teams cut planning time by 50% and make data-driven decisions.

Get Started Today