Why ImpactXP?

1. What Makes ImpactXP Special?

ImpactXP is a next-generation 5-in-1 category development platform purpose-built for global brands, not just retailers. Unlike traditional space planning tools, it’s designed to empower CPG teams to drive commercial growth across markets.

Here’s what makes it stand out:

  • Global Brand Focus: Tailored for CPGs, not retailers—ImpactXP supports brand-led category development across diverse markets and channels.
  • 50% Faster Workflow: Its intuitive interface and automation tools significantly reduce time spent on assortment planning, planogramming, and shopper testing.
  • Powerful Cloud Library: A centralized, cloud-based repository of products and attributes enables teams to collaborate efficiently and leverage consistent data across markets.
  • End-to-End Solution: From range planning to shopper research, ImpactXP covers the full category development lifecycle, making it ideal for the future of commercial AI.
  • Integrated AI Capabilities: It scores assortments based on incrementality, distribution depth, and switching potential, helping teams make smarter decisions.
  • 3D & VR Visualization: Teams can simulate retail environments and test with real shoppers before execution, reducing risk and improving outcomes.

This holistic approach makes ImpactXP not just a tool, but a strategic platform for building category excellence in a digitally transformed retail landscape.

 

2. Why Switch to ImpactXP from Retail Technology Like Blue Yonder, Nielsen Spaceman, SymphonyAI, or Relex?

ImpactXP.AI offers a transformative alternative to legacy retail-focused platforms by delivering a brand-centric, AI-powered, and fully integrated category development solution. Below is a comparison of ImpactXP.AI with other leading platforms, highlighting its unique features and the value of its world-class solutions team.

ImpactXP.AI stands out not only for its technology but also for its expert-led solutions team that partners with clients to maximize platform value. This team co-creates strategic outputs such as planograms, range reviews, and launch plans—delivering better results faster than any other supplier. Combined with its unified platform architecture and future-ready AI vision, ImpactXP is the go-to choice for global CPG brands.

Feature / Platform ImpactXP.AI Blue Yonder NielsenIQ Spaceman SymphonyAI Retail/CPG Relex Solutions
Designed for Global Brands (CPG) ✅ Yes ❌ Retail-focused ❌ Retail-focused ❌ Retail-focused ❌ Retail-focused
End-to-End Category Development ✅ Range to Research ❌ Partial (Planogram & Supply Chain) ✅ Space Management only ❌ Focused on retail ops ✅ Demand & space sync
Multi-Market Cloud Product Library ✅ Yes ❌ No ❌ No ❌ No ❌ No
AI-Powered Assortment Scoring ✅ Incrementality, switching, depth ✅ Planogram AI agents ❌ Limited automation ✅ Predictive analytics ✅ Demand forecasting
Auto-Generated Planograms ✅ Template-based, AI scored ✅ Drag-and-drop tools ✅ Automated generation ✅ Visual merchandising ✅ Localised automation
3D/VR Visualisation & Shopper Testing ✅ Yes ❌ No ❌ No ❌ No ❌ No
Collaboration Tools ✅ Dashboards, links, iPad outputs ✅ Cloud-based ✅ Modular suite ✅ Integrated retail suite ✅ Store communication
Speed & Efficiency ✅ 50% faster workflows ❌ Complex setup ❌ Manual-heavy ❌ Data-heavy ❌ Import challenges
World-Class Solutions Team ✅ Expert-led support & co-creation ❌ Limited services ❌ Basic support ❌ Generalised services ❌ Technical focus
Future-Ready Commercial AI Vision ✅ Simulation + validation loop ❌ Operational AI ❌ Automation only ✅ Predictive retail AI ✅ Real-time syncing

 

3. Who Currently Uses ImpactXP?

ImpactXP is gaining significant traction among top-tier global CPG brands, with Mars publicly recognized as a key adopter. Mars is using ImpactXP to build end-to-end commercial category capability, leveraging its full suite from analytics to shopper research 1.

ImpactXP.AI Client List – Leading Global CPG Brands

Company Name Category
Coca-Cola CCEP Beverages
CCHBC Beverages
Coca-Cola Company Beverages
DIAGEO Alcoholic Beverages
ENERGIZER Batteries & Personal Care
Glanbia Nutrition & Wellness
Henkel Adhesives Industrial & Consumer Goods
Henkel Consumer Brands Household & Personal Care
KIMBERLY CLARK Personal Care
KP SNACKS Food & Snacks
Mars Food Food
Mars Petcare Pet Nutrition
Mars Wrigley Confectionery
PERRIGO Healthcare
DANONE Dairy & Nutrition
P&G Household & Personal Care
PPG Paints Paints & Coatings
Perfetti Van Melle Confectionery
Royal Canin Pet Nutrition
Suntory Beverages
Thornton Ross Pharmaceuticals
Warburtons Bakery
L’Oréal Beauty & Personal Care
Lipton Infusions Beverages
Revlon Beauty
William Grant Alcoholic Beverages
Beam Suntory Alcoholic Beverages
Brown Forman Alcoholic Beverages
Monster Energy Drinks
Lego Toys & Entertainment
Hasbro Toys & Entertainment
Unilever Beauty & Personal Care

Why This Matters

  • Legacy systems like Nielsen Spaceman and Blue Yonder were built primarily for retailers, not global brand teams. They often lack the flexibility, speed, and multi-market collaboration tools needed by modern CPGs.
  • ImpactXP offers a cloud-based product and attribute library, enabling cross-market collaboration and data consistency—a feature not available in traditional platforms.
  • The platform’s AI tools help manage, score, and optimize data across markets, making it ideal for global teams working on category growth, innovation, and shopper engagement.

 

4. What Makes ImpactXP’s AI Future Vision So Compelling?

ImpactXP is not just a category development platform—it’s a commercial AI ecosystem built for the future of global brand growth. Its vision is compelling because it integrates all tools into a single, intelligent platform, enabling seamless collaboration, data consistency, and AI-driven decision-making.

Unified Platform Advantage

  • Single Asset Library: ImpactXP’s tools all connect to a centralized cloud-based product and attribute library, ensuring that every function—from planogramming to research—uses consistent, structured data.
  • AI Synergy: Unlike fragmented systems from different vendors, ImpactXP’s unified architecture allows AI agents to learn, adapt, and optimize across functions, unlocking deeper insights and faster innovation.
  • Efficiency & Accuracy: Having all tools speak the same data language reduces duplication, manual errors, and integration overhead—making AI smarter and teams more productive.

Function-Specific AI Workflow Apps (Launching across 2025/6)

ImpactXP is developing a suite of job-function-specific apps that will revolutionize how category teams work:

  • IXP Planogram Validate – AI-powered validation of planograms against merchandising principles and performance data. Get access to a global marketplace of Shoppers to test your ideas in 24 hours.
  • IXP NPD Launch Plan – Streamlined workflows for launching new products with predictive value impact modeling.
  • IXP Range Review – Dynamic range optimization with scenario testing and AI scoring.
  • IXP PICOS – Store-level execution planning with template based auto-merchandising and direct link to virtual testing.
  • IXP Revenue Growth – Strategic growth planning using AI simulations and market insights.

These apps will be modular, role-based, and deeply integrated, allowing teams to work smarter and faster with tailored tools.

World-First AI Commercial Simulator (Launching 2026)

ImpactXP is building the first-ever AI Virtual Commercial Simulator for global brands—a transformative leap in how category decisions are made:

  • Scenario Building & Testing: Brands can simulate commercial strategies, test them in virtual environments, and learn what works before execution.
  • Always-On Virtual Research: Real-time shopper feedback and behavioral modeling enable continuous learning and refinement.
  • Discovery and Insight AI Agents: These agents autonomously surface key insights, identify growth opportunities, and even propose new ideas based on historical and predictive data.

The simulator will auto build these growth scenarios and auto send to Shoppers for continual testing. Results of what works will be held in our machine learning Commercial BrAIn database. Future scenarios will be more and more intelligent and the ability for multi-market learning will expand dramatically.

This simulator will become the go-to platform for global CPGs, enabling them to design, test, and scale category strategies with unprecedented precision and agility.