Research XP works in collaboration with Shopper XP and Planogram XP to publish your category plans to an online shopper panel before reviewing key shopper metrics and results in the real time integrated Research XP dashboard.
World Class FMCG brands are currently using Research XP as a spearhead for collaboration on Value Growth Scenarios and Execution with retailers.
For example one brand used it to answer this business question:
What is the best Front of Store Execution to drive better conversion and shopper experience to drive total impulse sales and profit?
The tool delivered a validated solution by testing the commercial impact of various impulse designs at the front-of-store.
Research XP offers the ability to have an unlimited research licence.
Benefits of this include